eCommerce Growth Specialist

Formula Air is a fast-growing international manufacturer and distributor of industrial dust extraction and air filtration products, serving customers across Europe through offices in Belgium, the Netherlands, France, Germany, Sweden, Lithuania, and Vietnam. For over 30 years, we have helped improve air quality in industrial environments, combining technical expertise, reliable product availability, and fast delivery through our production facilities in Europe and Asia. As part of our continued growth, we are rapidly expanding our digital channels, e-commerce platforms, and self-service solutions to make it even easier for customers to do business with us.

Our ambition is to become Europe's leading one-stop-shop for standardized dust extraction components by combining operational excellence with an outstanding digital customer experience. At Formula Air, you'll join an entrepreneurial and international team where ownership, initiative, and continuous improvement are valued. We offer the freedom and support to develop your talents, grow your career, and make a real impact in a company that is transforming and scaling rapidly.

Location:
Beek en Donk, the Netherlands

Type:
Permanent

Goal of the function

The goal of the function is to drive the growth and performance of all webshop brands through customer acquisition, conversion optimization, customer retention initiatives, and continuous improvement of the online shopping experience.

Responsibilities

E-commerce Growth & Performance

  • Drive online revenue growth across all webshop brands
  • Monitor webshop performance and identify opportunities to increase traffic, conversions, and customer lifetime value
  • Analyze customer behavior, sales trends, and e-commerce KPIs to support data-driven decision making

Paid Acquisition & Demand Generation

  • Manage and optimize SEA campaigns, including Google Ads, Shopping, Performance Max, and remarketing activities
  • Coordinate with internal stakeholders and external agencies to improve campaign performance
  • Monitor return on advertising spend and customer acquisition costs

Conversion Rate Optimization (CRO)

  • Identify and implement opportunities to improve conversion rates across all webshop brands
  • Analyze user behavior and customer journeys to remove barriers to purchase
  • Conduct testing and optimization initiatives to improve webshop performance

Customer Experience & User Experience

  • Own and optimize the end-to-end customer journey across all webshop brands
  • Identify opportunities to improve usability and customer satisfaction
  • Define and prioritize user experience (UX) improvements

Loyalty & Customer Retention

  • Develop and manage customer loyalty and retention initiatives
  • Identify opportunities to increase repeat purchases and customer engagement
  • Support implementation of personalization and customer experience enhancements

Shopware & E-commerce Development

  • Own the Shopware development roadmap
  • Gather business requirements and prioritize webshop improvements
  • Coordinate implementation and testing of new webshop functionality
  • Identify opportunities for automation and digital self-service solutions

Analytics & Reporting

  • Monitor and report on webshop KPIs, campaign performance, customer behavior, and conversion metrics
  • Create actionable insights and recommendations to drive business growth
  • Support management reporting and strategic planning

Profile

Skills & Experience:

  • Business management or Marketing degree preferred.
  • At least 2 years experience with website / B2B e-commerce management.
  • Excellent understanding of UX, Google Analytics, web design, customer flow and web analysis.
  • Understanding of web analytics, SEO, and PPC.
  • Strong business acumen and analytical skills.
  • Strong written and verbal communication skills in English.

Personality:

  • Positive, proactive, and fast learner.
  • Enjoy working in a changing environment.
  • Able to work independently and as part of a team.
  • Able to prioritize workload and consistently meet deadlines.

Nice to have:

  • Experience in Adobe Photoshop, InDesign, Canva
  • Other languages: French, Dutch, or German.

Company benefits

  • Salary €/month based on your skills and experience
  • Additional renumeration based on performance
  • Team buildings, business trips locally and abroad
  • Courses, seminars, conferences, and other training options
  • Opportunity for career growth
  • Friendly team and enjoyable working environment
  • Career in an international company

Interested? Let's talk.

Apply via email: [email protected]